What is the definition of Leader pricing? | Dictionary.net

LEADER PRICING

\lˈiːdə pɹˈa͡ɪsɪŋ], \lˈiːdə pɹˈa‍ɪsɪŋ], \l_ˈiː_d_ə p_ɹ_ˈaɪ_s_ɪ_ŋ]\

Definitions of LEADER PRICING

1910 - Black's Law Dictionary (2nd edition)

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Introducing a new brand or stimulating consumer interest in a product or family of products by selling selected products in a product family or assortment at less than their normal profit margins.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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