MARKETING CAMPAIGN
\mˈɑːkɪtɪŋ kampˈe͡ɪn], \mˈɑːkɪtɪŋ kampˈeɪn], \m_ˈɑː_k_ɪ_t_ɪ_ŋ k_a_m_p_ˈeɪ_n]\
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Increasing consumer awareness of both a particular product or service and of a business or organization as the owning company or a third-party marketing company expends this type of effort. A marketing campaign is only useful within its time-frame.
By Henry Campbell Black
Word of the day
Platidiam
- An inorganic water-soluble platinum complex. After undergoing hydrolysis, it reacts DNA produce both intra interstrand crosslinks. These crosslinks appear to impair replication and transcription of DNA. The cytotoxicity cisplatin correlates with cellular arrest in G2 phase cell cycle.