What is the definition of Ansoff matrix? | Dictionary.net

ANSOFF MATRIX

\ˈansɒf mˈe͡ɪtɹɪks], \ˈansɒf mˈe‍ɪtɹɪks], \ˈa_n_s_ɒ_f m_ˈeɪ_t_ɹ_ɪ_k_s]\

Definitions of ANSOFF MATRIX

1910 - Black's Law Dictionary (2nd edition)

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The marketing plan that links strategy with its direction in four directions. The market is penetrated and developed. Than a product is developed and diversified.

1910 - Black's Law Dictionary (2nd edition)
By Henry Campbell Black

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